Food, drink and lifestyle PR
Acorn and Pip is a kids concept store and online retailer based in Yorkshire, specialising in sustainable toys, clothes and gifts. When the venue launched its brand-new vegetarian food menu and expanded it’s already popular play area, we identified an opportunity to reposition the business from a shop to a destination, encouraging footfall from further …
I've been a genuine fan of Northern Bloc for some years now. I remember being pregnant and devouring one or two (or something) mini tubs of Ginger Caramel Ice Cream during a Derren Brown show at Leeds Grand Theatre, every time my husband ordered a pint. So the fact that I'm now working with them is …
Continue reading "New year, new project: Northern Bloc ice cream"
When I started out in this journey, I never thought my experience would be a problem. I’ve got loads! Coming from a senior position in a prestigious agency, I thought my varied expertise would stand me in perfect stead for a solo career. But at times I’ve felt like a graduate again: “how can I …
There were many things I was nervous about before taking the next step in my PR career and setting up on my own. My biggest worry, the one that stopped me for many years, was the competition. There are so many good, established, independent consultants and small agencies out there, how could I compete with …
When is PR the same as having your kitchen knocked down and rebuilt from scratch? It's not. At all. Or so I thought, until I became knee deep in rubble and had no roof. Let me explain.... I've been a client of sorts before in my many years of PR. I've worked with consultants, suppliers …
I'm a firm believer that for small and medium sized businesses, day-to-day social media management should stay in house. Who better to talk about this thing you have loved and nurtured and created yourself, that keeps you awake at night but is also the reason you bounce out of bed every morning, than you? But...often, …
Continue reading "NICOLA HOLDEN DESIGNS: A SOCIAL MEDIA MASTERCLASS"
My thoughts on the F-word. To be honest I don’t like the term ‘freelancer.' It sounds generalist and dispensable. Don’t get me wrong, during my many years in agency I’ve employed ‘freelancers’ and at times would have been seriously lost without them, but what’s the difference between a ‘freelancer’ and a ‘consultant’? For me, a …
PR can be a daunting discipline and I'm on a bit of a mission to change that. To help me in my quest, I'm launching a series of free PR clinics. They're open to anyone who wants to come along and simply ask a question about PR; Not sure what PR is? Not sure if …
Julia Cross Public Relations 