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Category: Opinion

Posted on January 6, 2020

New year, new project: Northern Bloc ice cream

I've been a genuine fan of Northern Bloc for some years now. I remember being pregnant and devouring one or two (or something) mini tubs of Ginger Caramel Ice Cream during a Derren Brown show at Leeds Grand Theatre, every time my husband ordered a pint. So the fact that I'm now working with them is …

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Posted on September 24, 2019

How much does experience matter in PR?

When I started out in this journey, I never thought my experience would be a problem. I’ve got loads! Coming from a senior position in a prestigious agency, I thought my varied expertise would stand me in perfect stead for a solo career. But at times I’ve felt like a graduate again: “how can I …

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Posted on September 13, 2019September 13, 2019

What does the future hold for PR?

There were many things I was nervous about before taking the next step in my PR career and setting up on my own. My biggest worry, the one that stopped me for many years, was the competition. There are so many good, established, independent consultants and small agencies out there, how could I compete with …

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Posted on August 13, 2019

HOW TO MANAGE A CLIENT’S EXPECTATIONS

When is PR the same as having your kitchen knocked down and rebuilt from scratch? It's not. At all. Or so I thought, until I became knee deep in rubble and had no roof. Let me explain.... I've been a client of sorts before in my many years of PR. I've worked with consultants, suppliers …

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Posted on May 11, 2019May 11, 2019

What does it mean to be a ‘freelancer’?

My thoughts on the F-word.  To be honest I don’t like the term ‘freelancer.' It sounds generalist and dispensable. Don’t get me wrong, during my many years in agency I’ve employed ‘freelancers’ and at times would have been seriously lost without them, but what’s the difference between a ‘freelancer’ and a ‘consultant’? For me, a …

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