What is PR?

The PR industry can be over complicated and I understand why some business owners don’t know where to start or even what ‘good’ looks like when it comes to PR. I’d like to change the way these people view what I do.

PR is managing reputation, building relationships, telling stories and initiating conversations with a variety of audiences. We do this using tools such as: media relations, social media, influencer relations, events, brand propositions and more. It’s the most impactful way to build your brand in a credible way.

PR is at its most powerful when it is integrated into your business plan as a whole. We can work together to make your business stand for something that your customers really care about, your new launches more newsworthy and your social media content something that followers are compelled to engage with. That’s when we get something really special.